The Journey From Employee To Owner

[Story Originally appeared in RAMP, Thursday March 24, 2016]
It’s a common and longstanding dream among radio folks — “Hey, wouldn’t it be awesome to someday own a radio station and not have to answer to anyone except myself?” For Jace Edwards, that dream has now become reality — Edwards, who had been working for Lotus Radio Reno in multiple roles (mornings on Classic Rock KOZZ, a sports talk show for ESPN affiliate KUUB and fill-in on Active Rock KDOT), is proud to shout from the rooftops that he is now the proud owner/operator of Nomadic Broadcasting LLC, which just purchased 50,000-watt KHYX (Mix 102.7) and repeater K232BK (Big Country 94.3), both located in scenic Winnemucca, Nevada, both from Ruby Radio. Edwards plans to officially assume control this summer, pending FCC approval.
Edwards had been with Lotus since October of 2014. Prior to that he spent four years in Louisiana programming KKGB (Rock 101)/Lake Charles, LA and the late KRDJ (Rock 93.7)/Lafayette, LA. His notable former gigs include mornings on KCLB/Palm Springs, nights on KCAL/Riverside, nights on KEDG/Las Vegas and nights on KKND (106.7 The End)/New Orleans.
Shortly after he left the Lotus building, Edwards posted on Facebook, “I’m glad for my time on 105.7 KOZZ Reno’s Classic Rock and ESPN Radio 94.5 FM; I worked with some amazing people and learned a lot! But remember, never say to someone, ‘If you don’t like it, you can quit’ … because they may just go and buy a radio station.”

1 thought on “The Journey From Employee To Owner

  1. Jace,
    When you first came to KOZZ, I thought who is this guy? Get lost. I want McClain. But you my military brother, was a reason to go to work early, at a factory to listen to Jace. Gratefully happy for your dream to come true. ” YOU ROCK ” as you say. I too, I am also working on the last pieces of my business plans and emplimenting them.
    Soo, God’s speed, good fate, and love you brother.
    The man you played the Halloween ” 1 minute inside a woman’s head “for.

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