Author: jaceedwards@hotmail.com

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The Journey From Employee To Owner

[Story Originally appeared in RAMP, Thursday March 24, 2016]
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It’s a common and longstanding dream among radio folks — “Hey, wouldn’t it be awesome to someday own a radio station and not have to answer to anyone except myself?” For Jace Edwards, that dream has now become reality — Edwards, who had been working for Lotus Radio Reno in multiple roles (mornings on Classic Rock KOZZ, a sports talk show for ESPN affiliate KUUB and fill-in on Active Rock KDOT), is proud to shout from the rooftops that he is now the proud owner/operator of Nomadic Broadcasting LLC, which just purchased 50,000-watt KHYX (Mix 102.7) and repeater K232BK (Big Country 94.3), both located in scenic Winnemucca, Nevada, both from Ruby Radio. Edwards plans to officially assume control this summer, pending FCC approval.
Edwards had been with Lotus since October of 2014. Prior to that he spent four years in Louisiana programming KKGB (Rock 101)/Lake Charles, LA and the late KRDJ (Rock 93.7)/Lafayette, LA. His notable former gigs include mornings on KCLB/Palm Springs, nights on KCAL/Riverside, nights on KEDG/Las Vegas and nights on KKND (106.7 The End)/New Orleans.
Shortly after he left the Lotus building, Edwards posted on Facebook, “I’m glad for my time on 105.7 KOZZ Reno’s Classic Rock and ESPN Radio 94.5 FM; I worked with some amazing people and learned a lot! But remember, never say to someone, ‘If you don’t like it, you can quit’ … because they may just go and buy a radio station.”
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Welcome to Nomadic Broadcasting!

Newly formed Nomadic Broadcasting has purchased two signals in Northern Nevada. With studios hidden in the little town of Winnemucca, Nomadic Broadcasting will be bringing you Jace Edwards Live! Starting this summer Online and On the Air!

WHO IS NOMADIC BROADCASTING?

We are a group of broadcasters and like minded individuals who want to give back to the local communities. Provide radio that fosters positive growth in the cities we serve. Give back to the next generation of broadcasters through internships and programs that instruct and guide.

We are also a production house providing voice and radio commercial production for a variety of clients using top voice talents from across the country we create campaigns that connect with listeners.”

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Dude, Thank You Guys!

Whether it’s broadcasting Live from Carson City at a used car lot (Finding Deals to put YOU in Wheels)
the Station’s Casino Sportsbook inside Baldini’s Casino to the various other events I cover.Jace ESPN Live 2
rail cityThank You. For coming out, saying “Hello!” and being there when we go out and about! We have made many clients very happy and have become friends.  I hope to see you out at a live broadcast soon!